Welcome to my first blog post. I’m still not sure what I’m going to be putting out here, but since I’ve setup the blog, ideas have started t flow about what to write about. This will be an adventure for sure – and I hope you’re willing to come along for the ride.
For those of you who don’t know me, my background is in Engineering. One things about many engineers – many of them aren’t the most outgoing people! As I’ve looked towards business opportunities outside of Engineering, it is pretty obvious that even though Engineers are usually making fun of sales people – sales are what make businesses work. If any business is to succeed, there will be sales type functions that have to be done.
I’ve been reading “How I Raised Myself from Failure to Success in Selling” by Frank Bettger to improve my own sales abilities. Chapter 8 was interesting to me – it listed 11 things that helped Frank get a large sale of life insurance many years ago (the book was written in1947 – so some of the examples are a little dated – no Twitter recommendations in this book). In any case, I’d like to share Bettger’s ideas – and how I’m working on them or have experienced them myself.
The first idea is to make appointments. Even outside of sales, I’ve found this to be useful whenever you want to talk to anybody in an organization. Making their time seem more important than your own will be noticed.
The second idea is be prepared. This is one area I’m working hard on to be better with. Looking back over interactions I’ve had over the last 6-12 months, the times I’ve been totally prepared obviously went better than most of the rest. Once in a while “winging it” works, but why chance it? It usually doesn’t take much time to get ready – and the results are better. Just today I had to give a project update. I did it off the top of my head because the project manager was available. Guess what, by not having a clear message, I ended up having to explain things many times over – when I know had I organized my thoughts a bit, it would have been a simple explanation. Had I made the appointment and been prepared, the entire situation would have been smoother.
The third issue, and final one I’ll cover now is to keep the focus on the key issue. It is so simple to waiver from the point – especially for a person with a technical background. I can speak for Engineers for sure – we are trained to learn everything about a problem and solve it. So many times you get bogged down in the details – and when you have to sell your idea to someone else you get right into the depth of it. This also happens with my wife! She doesn’t care about every aspect of our cell phone plan, but I do. Ah, makes for some great conversations!
Well, there are 8 more to go – I’ll probably write about them over the next week or so. I’d love to know what you think of the post – drop a line on twitter (twitter.com/davekuch). I get so many DM’s that I can’t keep on top of them – so please do an @reply. Plus, the blog will take on some new looks and features as we go. This is a work in progress.
Recent Comments